Case Study: Marketing Architects achieves 40% more efficiency with Wrike

Marketing Architects Became 40% More Efficient With Wrike

Marketing Architects is a Minneapolis-based all-inclusive TV agency that produces roughly 25 advertising spots a month. Despite relying on multiple tools, the agency struggled with siloed communication, cumbersome approvals, poor asset versioning, and limited visibility across projects—using about eight different platforms made coordination between office, shoots and clients slow and error-prone.

By consolidating onto Wrike for Marketing, Marketing Architects replaced those disparate systems with one platform for project management, automated approvals, asset annotation/versioning, guest reviews and OKR tracking (plus Outlook integration). The change sped delivery by 25%, cut client response time from a day to about 20 minutes, and made the team 40% more efficient across processes and workflows.

Marketing Architects

Eric Pilhofer

Senior Vice President