Case Study: KitchenAid achieves global agile creative collaboration with Wrike

KitchenAid Defines a New Future of Creative Collaboration With Wrike

KitchenAid, the 20,000-employee appliance and consumer brand headquartered in Benton Harbor, MI, needed to raise the bar on global creative work: its design and marketing teams must deliver high-caliber consumer touchpoints on rigid timelines, so the company sought to up‑level collaboration and work management to build an agile, professional design engine. After evaluating options, KitchenAid selected Wrike (a Citrix company) as the solution that could make that vision real.

Wrike delivered asset sharing, collaboration, proofing and approvals, workflows, dashboards and a single source of truth to drive an agile transformation across Creative, Design, Brand and Marketing. The result was streamlined global collaboration, faster approvals and more consistent, timely creative output—helping KitchenAid define a new future of creative collaboration.

KitchenAid

Ashley Klee

Global Senior Designer