Case Study: FreestyleXtreme achieves streamlined freelance management and improved productivity with Wrike

How to Make the Management of Your Freelance Staff More Efficient

FreestyleXtreme, a Bristol-based web shop for extreme-sports apparel and equipment, faced the challenge of coordinating eight freelance translators while expanding into new European markets. With freelancers working irregular schedules and part-time, the company needed a way to optimize wages, balance workloads, and keep everyone aligned to avoid missed deadlines and inefficiencies.

They introduced structured onboarding, shared company vision, advance planning using Scrum, a dedicated full-time point of contact, five-minute daily check-ins, and selective task sharing in Wrike so freelancers see only what’s relevant. The result was greater transparency, reliable scheduling, and higher productivity—tasks are consistently logged, progress is visible, and the team meets deadlines without over- or under-loading freelancers.

FreestyleXtreme

Ben Robert Richardson

Founder