Case Study: Redfoo (LMFAO artist & CEO of Party Rock Records) achieves streamlined collaboration and on-time execution with Wrike

How Redfoo gets it done & keeps it fun

Stefan Kendal Gordy (Redfoo), CEO of LaFreak Clothing and Party Rock Records and member of LMFAO, struggled to turn creative ideas into completed work: meetings produced lots of to-dos but, because the team relied on scattered email chains and spreadsheets, only about 5% of action items were getting done and nobody had a single source of truth for tasks or status.

By adopting Wrike, Redfoo’s team centralised ideas, assigned tasks in real time during planning sessions, and used features like email integration, an “Uncategorized” brainstorming folder and the mobile app to manage work anywhere. The result was clearer ownership, consistent processes, on-time delivery and a culture shift—now the company lives by “if it’s not in Wrike, it doesn’t exist,” freeing the team to get more done and have more time for creativity and fun.

Redfoo

Charlie Pearl

Brand and Social Media Coordinator