Case Study: TeamViewer (global remote‑access software leader) achieves streamlined marketing campaigns and transparent approvals with Wrike (project management solution)

How global software leader TeamViewer optimizes its marketing campaigns

TeamViewer, a Germany-based leader in remote access software with 750 employees and installations on billions of devices, needed to replace ad-hoc, email-heavy workflows that hindered campaign approvals across a distributed marketing team. Rapid growth exposed a lack of transparency in the review and approval process and required a solution that met strict security and single sign-on requirements.

TeamViewer adopted Wrike Enterprise for its proofing and approval tools, SSO compliance, and collaboration features (Timeline, comments/@mentions, templates and request forms), supported by Wrike deployment specialists and internal training. The result: marketing work is consolidated in one place, campaign production is mapped end-to-end, internal emails and miscommunication have dropped, approvals are faster and more transparent, and the team has scalable processes for localization and future growth.

TeamViewer

Fabian Schenk

Marketing Project Manager