Case Study: Dodo Pizza doubles marketing productivity and halves restaurant-opening risk with Wrike

How Dodo Pizza’s Marketing Team Improved Productivity By Using Wrike

Dodo Pizza, an international pizza chain operating in 14 countries with over 600 restaurants, faced growing chaos after merging its product and marketing departments—workflows were fragmented across Google Docs, spreadsheets and checklists, making it hard to track deadlines, priorities and development stages. The team needed a flexible, scalable project-management system to support Agile practices, synchronize cross-functional work, and increase visibility across marketing, R&D, logistics and regional teams.

Dodo implemented Wrike as a centralized hub, building templates and blueprints, using Gantt charts and dynamic request forms to standardize a seven-month product development process, manage sprints and streamline requests. The change doubled team productivity, cut the risk of opening new restaurants by 50%, improved interregional collaboration and transparency, and sped onboarding by giving new hires immediate access to project blueprints.

Dodo Pizza

Anastasia Detinkina

Delivery Operations Manager