Case Study: Gwynnie Bee achieves 60% faster order processing and scales operations with Wrike

Fashion Innovator Gwynnie Bee Uses Wrike to Scale Operations & Improve Customer Service, Reducing Order Processing Time by 60%

Gwynnie Bee, a New York–based personalized clothing rental service specializing in plus-size fashion, was rapidly expanding — including a new 75,000 sq. ft. distribution center — while relying on Excel and informal processes. The company struggled with poor project visibility, manual administrative work, and an inability to track timelines or anticipate project risk across distributed teams.

By adopting Wrike for cross-functional planning (used by Engineering, Merchandising, Customer Service, and Warehouse Operations), Gwynnie Bee centralized collaboration, used Timeline and Table views, stack-ranked priorities, enforced single-task ownership, and leveraged dependencies and @mentions to drive accountability. The result: strategic projects completed rose from 27 to 40 year-over-year, order processing time dropped by 60%, and shipping quality and speed markedly improved, enabling scalable operations and better customer service.

Gwynnie Bee

Betty Kang

Program Manager