Case Study: Electrolux achieves up to 10x more packaging assets and 30% faster project turnaround with Wrike

Electrolux Streamlines Creative Process With Wrike

Electrolux, the global home-appliance company, faced a fragmented packaging design process where task details and feedback lived in emails, PowerPoints, chats, spreadsheets and meetings. This scattered workflow created administrative overhead, slow approvals, frequent mistakes and limited visibility across projects.

The team adopted Wrike to centralize all project documentation, automate workflows with customizable blueprints and request forms, and use in-app proofing with guest approvers. The result: up to 10× more designs produced per project, 30% less time spent per project, 50% fewer emails, smoother cross‑department collaboration, and reduced stress for designers who can now manage many more assets per project.

Electrolux

Johan Alm

Design Coordinator