Case Study: De’Longhi Group achieves global website redesign and operational excellence with Wrike

De’Longhi use Wrike to scale, redesign, and globally roll out new website

De'Longhi Group, the Italian maker of small domestic appliances (brands include De'Longhi, Kenwood and Braun) operating in 42 markets, struggled to execute a global digital strategy and redesign multiple brand websites because communications were fragmented and processes were manual. Requests came by email, chat and phone, teams across countries moved at different speeds, and spreadsheets made prioritization and tracking impossible—creating delays and excessive administrative work.

De'Longhi implemented Wrike, using project and My To‑do pages, custom request forms, templates, workflows and real‑time reports, and rolled it out to brands and their external agency. The platform became a single source of truth, reduced email and admin time, improved prioritization, accountability and localization via reusable templates, and enabled a successful, time‑saving global website redesign with broader adoption across the company.

De’Longhi Group

Ricard Martín Sol

Group Digital Systems Manager