Case Study: Capgemini achieves greater marketing productivity and full project visibility with Wrike

Capgemini Maximizes Marketing Team Productivity With Wrike

Capgemini, a global consulting, technology and outsourcing firm headquartered in France with over 10,000 employees, needed better project visibility and task assignment for its North American Marketing Services team. A decentralized request process—emails, calls and ad-hoc conversations—made it difficult to see what everyone was working on and to allocate capacity effectively.

Capgemini implemented Wrike with a customized request-submission workflow that auto-creates projects from form emails and includes an initial contact task; dashboards, graphical timelines, workload views and ad hoc reporting give clear visualization and control. The result: faster, more collaborative processes, improved resource allocation, streamlined reporting for quarterly value summaries, and more time for strategic marketing work.

Capgemini

Dan Stevens

Director