Case Study: Blue Yonder boosts marketing visibility and workflow efficiency with Wrike

Blue Yonder expands to 225 Wrike users and boosts marketing visibility with Wrike

Blue Yonder, a global digital supply chain provider, faced a significant lack of visibility and inefficient workflows within its marketing team. Their previous tool was not visually oriented and prevented the entire team from working collaboratively, leading to frustration and manual status updates. To solve this, they implemented Wrike's Enterprise Pinnacle platform to gain a purpose-built marketing management solution.

The solution involved implementing Wrike's dashboards, request forms, blueprints, and reporting to create radical transparency and standardized processes. This provided full visibility into projects for everyone from designers to executives and enabled the team to manage capacity more effectively. As a result, Blue Yonder increased productivity, streamlined operations, and expanded their use of Wrike beyond marketing to other departments like legal and revenue operations.

Blue Yonder