Case Study: Backcountry achieves better creative workflow visibility with Wrike

Backcountry's Creative Team Relies on Wrike to Build Their Bran

Backcountry’s creative team needed a better way to track projects and turn ideas into deliverables as their marketing and creative work grew more complex. Working across merchandising, marketing, and creative teams, they lacked visibility and relied on a patchwork of tools, making it hard to manage briefs, approvals, and deadlines. Backcountry chose Wrike to bring structure to its creative and marketing workflow.

With Wrike, Backcountry centralized project kickoff, concept briefs, deliverables, approvals, and collaboration in one place using workflows, proofing, templates, and dashboards. The result was clearer visibility, faster feedback, better workload planning, and more confident execution across the team. Backcountry says Wrike helps them finish projects on time, improves work-life balance, and gives managers real-time insight into team progress and blockers.

Backcountry

Georgia Steenberge

Design Director, Production