Case Study: Alchemy Systems achieves faster marketing project delivery with Wrike

Alchemy Systems Shifts from Asana to Wrike to Deliver Marketing Projects Faster

Alchemy Systems, a 500-employee leader in food safety training based in Austin, TX, needed better project visibility and tracking for its marketing and creative teams. Relying on Asana, email, and ad-hoc conversations left work falling through the cracks and made it hard to see priorities, deadlines, and who was responsible for what.

The team piloted and adopted Wrike for its shared dashboards, Gantt/timeline view, customizable workflows, and reporting. By requiring all requests to be entered in Wrike and using prioritized dashboards and dependencies, the team gained real-time visibility, managed a 400+-task annual conference smoothly, reacted faster to time-sensitive issues, and reduced stress — giving managers a clear view of team and individual workload and establishing Wrike as the system of record.

Alchemy Systems

Dante Dominick

Marketing Director