Case Study: Airbnb scales global trip experience production with Wrike

Airbnb Scales Global Production of New Trip Experiences Using Wrike

Airbnb, the pioneering travel and hospitality platform, needed to scale the global production of its new Trip Experiences service. Their challenge was to manage the creation of thousands of marketing assets across dozens of cities, a process that was collapsing under the weight of an unscalable spreadsheet system. This led to widespread confusion, constant crashes, and communication errors among its large, cross-functional teams. To solve this, they turned to the vendor Wrike to implement its work management platform.

By implementing Wrike, Airbnb established a centralized hub for project management that connected its teams and streamlined complex workflows. The solution provided critical visibility through Dashboards and Reporting, automated project creation via API, and accelerated asset reviews. This resulted in a more efficient process that allowed Airbnb to quadruple its production capacity, significantly improve cross-team collaboration, reduce costs, and increase the overall quality of its assets without needing to scale its team proportionally.

Airbnb

Hoon Kim

Creative Production Manager