Case Study: iThinkMedia achieves 15–20% time savings and improved task efficiency with Wrike

Agency saves 15–20% of their time by tracking task efficiency

iThinkMedia is a UK-based digital marketing agency offering paid search, SEO and content marketing. Daniel Dracott, the agency’s SEO and PPC Executive, found it hard to measure time spent on tasks, which led to project delays and inefficiencies; communication and document management relied on email and spreadsheets, making updates and version control slow and error-prone.

Adopting Wrike gave iThinkMedia built-in time tracking and centralized project data, so the team can see exactly how long tasks take, plan projects more accurately, and distinguish billable from non-billable work. Using features like Custom Fields, the built-in timer and in-task file sharing improved reporting, streamlined communication, and saved about 15–20% of the team’s time each week—freeing capacity to grow the business.

iThinkMedia

Daniel Dracott

SEO and PPC Executive