Case Study: State Fair of Texas achieves zero downtime and higher traffic with WrightIMC

State Fair of Texas avoids downtime and boosts traffic 45% with WrightIMC

The State Fair of Texas faced a significant challenge with its website's "Daily Schedule" page, which was not user-friendly and created a poor experience. Furthermore, the existing hosting platform could not handle the high traffic volume during the fair, causing frequent site downtime. The customer engaged WrightIMC to address these critical issues.

WrightIMC redesigned the schedule to be engaging and created a build-your-own itinerary function. They also implemented a solution using Amazon (AWS) load-balancing servers to ensure site stability. As a result, the State Fair of Texas experienced zero downtime during its 24-day run. This led to a 45% year-over-year traffic increase and over 4,000 unique itineraries were created, demonstrating the success of WrightIMC's work.

State Fair of Texas