Case Study: National University achieves 25% more student applications with Wrench.AI

National University boosts applications 25% with Wrench.AI

National University, a leading higher education institution, faced the challenge of meeting rising enrollment targets with a shrinking marketing budget. Their strategy of using over twenty paid lead vendors was inefficient, resulting in wasted spend and stalled application numbers. They turned to Wrench.AI and its Conversion Optimization product for a new approach.

Wrench.AI's solution provided actionable insights to restructure campaigns and reallocate budget to high-performing categories. This enabled National University to generate a record number of student applications, achieving a 25% year-over-year increase with only half of the previous year's budget. The implementation also tripled conversion rates and drove a 270% increase in efficiency.

National University