Case Study: a Fortune-ranked university improves military student enrollment with Wrench.AI

Fortune-ranked University improves lead quality and cuts cost-per-enrollment with Wrench.AI

A Fortune-ranked university was investing heavily in digital marketing but struggled to convert military-affiliated student leads into enrollments. Despite generating strong initial interest, engagement dropped off mid-funnel, and the university lacked clarity on why. They partnered with Wrench.ai to deploy an AI-powered conversion optimization strategy to address this challenge.

Wrench.ai implemented custom AI scoring models trained on the university's enrollment data to provide real-time visibility into lead behavior. The solution identified funnel drop-off points, provided personalized messaging recommendations, and used predictive modeling to flag at-risk students. This resulted in improved lead quality, a reduced cost-per-enrollment, higher mid-funnel engagement, and more effective reallocation of marketing spend for the university.