Case Study: Huntress achieves a scalable brand refresh and website redesign with Wrecking Ball Studio + Labs

Huntress refreshes its website in 5 weeks with Wrecking Ball Studio + Labs

Huntress, a global cybersecurity company, faced the challenge of applying a comprehensive brand refresh across its massive, thousand-page website within a fixed timeline. Their site was built on a component-based architecture, making a traditional page-by-page redesign unviable. They partnered with Wrecking Ball Studio + Labs to translate the new brand identity from Focus Lab into a living, scalable digital system without disrupting their web team's concurrent build process in Builder.io.

Wrecking Ball implemented a solution centered on global styles and a core component transformation, ensuring the refresh propagated efficiently across the entire site. They delivered the complete design foundation in just five weeks, enabling the refresh to reach over 3,700 page instances. The vendor also built a custom AI Brand Studio tool to maintain long-term consistency. The result was a successful, on-time launch with zero days of the Huntress web team waiting on design deliverables.

Huntress