Case Study: Rheem Repositions as an Industry Leader with Wray Ward’s 360°+1 Furnace Launch Campaign

Rheem launches 90%+ furnaces with Wray Ward, driving 3,000 dealer entries

Rheem, a manufacturer of heating and cooling products, launched a new line of innovative natural gas furnaces and turned to the Wray Ward agency for help. Their challenge was to effectively introduce these breakthrough products to the market and clearly communicate their advanced technology and value-added features to both trade professionals and consumers.

Wray Ward developed the "360°+1" creative campaign to position Rheem's furnaces as the comprehensive solution that exceeded all expectations. The solution included a parallax website, over 30 distinct marketing materials, trade ads, and a contest. This campaign successfully repositioned Rheem as a top-tier industry leader, generating an enthusiastic response with over 3,000 dealers and distributors participating in the contest.

Rheem