Case Study: MrSteam educates trade and homeowner audiences with Wray Ward's integrated content and digital marketing

MrSteam drives 5,000+ leads with Wray Ward

MrSteam, a state-of-the-art steam shower manufacturer, worked with Wray Ward to better educate its trade and homeowner audiences on the benefits of its products. The challenge was to align the company's messaging with its business objectives and connect more effectively with its key audience segments through a refreshed strategy.

Wray Ward performed a material audit and developed a new brand communications plan. The solution included a comprehensive photo shoot, a co-branded digital campaign for showrooms, and targeted efforts across paid search, social media, email marketing, and a curated blog. The agency achieved significant results, including over 230,000 blog page views, a 7.2% paid search CTR, a 29.9% paid social conversion rate, and over 5,000 total campaign leads for MrSteam.

MrSteam