Case Study: Charlotte Regional Visitors Authority captures the full Charlotte experience with Wray Ward

Charlotte Regional Visitors Authority builds a comprehensive image library with Wray Ward for 8 campaign applications

The Charlotte Regional Visitors Authority needed to capture the authentic essence of the city to promote it to visitors and businesses. They partnered with the vendor Wray Ward for creative campaign and content development services to address this challenge.

Wray Ward created a comprehensive image library for the Charlotte Regional Visitors Authority, capturing both landmarks and the myriad daily experiences that define the city. The resulting photography was used across a wide range of applications, from large-scale posters to the CRVA's magazine, to successfully promote the full Charlotte experience worldwide.

Charlotte Regional Visitors Authority