Case Study: Zenni Optical achieves skyrocketing new customer acquisition with Wpromote

Zenni Optical - Customer Case Study

Zenni Optical partnered with Wpromote to build a full-funnel marketing strategy that went beyond bottom-funnel sales and focused on new customer acquisition, brand awareness, and customer retention. The challenge was to grow the eyewear brand for long-term success by testing top-funnel initiatives that could attract new audiences and support repeat purchases.

Wpromote implemented “The Secret of the Eyewear Industry,” a 24-hour AOL homepage media buy that drove users to an infographic landing page on Zenni Optical’s site, then retargeted visitors through remarketing. The campaign delivered strong early impact in the first month, generating 7 million impressions, 100,000 unique new visitors, and 500 conversions, helping establish Zenni Optical as a leading online eyewear brand.

Zenni Optical