Case Study: Xero achieves increased US organic traffic and top search rankings with Wpromote

Xero Achieving Global Dominance Through International SEO

Xero, the international accounting software company, wanted to strengthen its online presence in the US, improve organic performance, and build brand awareness beyond its strong markets in New Zealand, the UK, and Australia. To achieve this, Xero partnered with Wpromote for international SEO support focused on helping the brand compete for broad, high-volume US search terms.

Wpromote implemented technical on-site optimizations tailored to Xero’s international site, improving crawlability and regional consistency, while also developing content initiatives and off-site efforts to grow authority and awareness. The campaign delivered significantly increased organic traffic, especially in the US, top 1–3 rankings for high-volume keywords, and improved overall KPIs such as page speed and authoritative linking domains.

Xero