Case Study: Wine.com achieves 1,000%+ ROI with Wpromote

Wine.Com the Perfect Long-Term Online Marketing Strategy

Wine.com, a leading online wine retailer, was facing a revenue plateau and needed stronger growth to meet aggressive benchmarks. The company hired Wpromote to manage off-site organic search and paid search as part of a broader digital marketing strategy, aiming to improve efficiency, lower CPA, and build a more effective long-term online presence.

Wpromote implemented new off-site SEO content, link-building, and content optimization efforts, while also revamping Wine.com’s paid search campaigns with expanded keywords, bid and budget optimization, A/B testing, and Google AdWords beta participation. The results were significant: Wine.com generated over $1 million in additional holiday sales, increased share of clicks for “champagne” by 474%, improved ROI by more than 1,000%, and boosted profitable spend by 352% with only a 142% increase in spend.

Wine.com

Cam Fortin

Director of Business Development