Case Study: TOMS achieves preserved rankings and 1,000% traffic growth with Wpromote

Why TOMS Chose Wpromote As the Right Fit for Their SEO

TOMS partnered with Wpromote to manage a complex international website upgrade and platform migration while protecting its SEO performance. TOMS’ challenge was to preserve strong organic rankings and traffic, grow visibility for competitive non-brand keywords, and test multiple homepage versions without harming search performance.

Wpromote handled the SEO and migration work, including server testing, detailed URL mapping, backup and security protocols, homepage testing to avoid cannibalization, and a link-building campaign. The result was preserved organic rankings, #1 rankings for brand and non-brand terms, and a daily traffic peak of over 115,000 unique visitors, a 1,000% increase.

TOMS

Blake Mycoskie

Founder & Chief Shoe Giver