Case Study: Tumi Inc achieves 600% more Facebook fans and 50% lower engagement costs with Wpromote

Tumi Carrying Social to the Next Level

Tumi Inc engaged Wpromote to help expand its reach beyond existing buyers by using social audience insights and a focused content marketing strategy. The challenge was to grow awareness and engagement among younger, upscale professionals while also driving immediate commerce and strengthening brand equity for the next generation of customers.

Wpromote analyzed audience behavior, built detailed profiles, and tested Facebook and YouTube ads to develop the best mix of messaging, timing, and targeting for Tumi Inc. The result was stronger engagement with ideal customers, a 600% increase in Facebook fans, and a more than 50% drop in cost per engagement, helping Wpromote surpass Tumi Inc’s social growth and performance goals.

Tumi Inc

Parise Sellitti

Director of Public Relations