Case Study: Lemonade achieves 25% more conversions with Wpromote

The Importance of Ad Scheduling for Time Specific Conversions

Lemonade, the California restaurant chain known for seasonal comfort food and cold-pressed lemonades, wanted to increase online purchase orders, catering orders, and brand awareness. Wpromote helped address the challenge of driving more time-specific conversions and making the most of ad spend for Lemonade’s 28 locations.

Wpromote implemented ad scheduling to run ads only from 10AM to 8PM, added bid adjustments during peak lunch hours, and created ad copy focused on lunchtime online ordering. The results included a 57% increase in online catering orders, a 25% increase in overall conversions, and a 3.84% decrease in average CPC.

Lemonade