Case Study: Sydney Symphony Orchestra achieves higher ticket sales and revenue with Wpromote

Selling Out Shows for Sydney Symphony Orchestra

Sydney Symphony Orchestra partnered with Wpromote to increase ticket purchases, grow 2017 subscriptions, and drive more revenue from Facebook Ads. With hundreds of concerts each year, the orchestra needed a way to raise awareness, fill seats, and encourage repeat purchases across a wide range of performances.

Wpromote implemented a full-funnel Facebook Ads strategy with tailored targeting by concert content, location, demographics, past engagement, and website visits. Wpromote’s campaign work helped significantly increase ticket sales, delivering a 122% year-over-year revenue increase, 115% more checkouts year over year, a $7.61 ROAS on Facebook, and a $9.48 ROAS from 2016 subscription campaigns.

Sydney Symphony Orchestra