Case Study: Providence Health & Services achieves higher paid search returns with Wpromote

Providence - Customer Case Study

Providence Health & Services, the third largest not-for-profit health system in the U.S., needed a way to improve paid search performance and help more patients find its healthcare centers while keeping costs down. With leadership unconvinced about paid search efficiency, Providence turned to Wpromote for a strategy that could boost returns and convert more prospects into patients.

Wpromote restructured 19 accounts, applied advanced SEM testing and bidding strategies, and introduced in-store tracking and other Google alpha/beta features. As a result, Providence exceeded annual goals within months, increased appointments by 65.29% year over year, lowered CPAs by up to 91%, and reduced CPCs by as much as 80%.

Providence Health & Services