Case Study: Hair2wear boosts brand awareness, engagement, and blog traffic with Wpromote

Promoting Hair2wear’s Special Events with Social Media & Off-Site SEO

Hair2wear, a premier distributor of ready-to-wear fashion hair, wanted to connect with existing and potential customers through a giveaway contest, a new hair extensions launch, and the debut of a brand-new blog. To support these goals, Hair2wear worked with Wpromote, using social media promotion, event marketing, and off-site SEO to build awareness and engagement around the campaigns.

Wpromote executed a coordinated solution that included partnering with a beauty blogger for the contest, providing on-site support for the photo shoot, and amplifying the launch across Facebook, Twitter, Instagram, and Pinterest. The results were strong: the campaigns generated over 45,000 potential impressions, the new blog received 1,100 pageviews and 668 unique visitors in under a week, and Facebook weekly total reach increased by 1,125%.

Hair2wear

Michael Ferrara

Chief Marketing Officer