Case Study: High Fashion Home achieves higher brand search revenue with Wpromote

Producing Video Marketing That Performs

High Fashion Home came to Wpromote looking for a stronger way to connect with its audience through video marketing. The home furnishings retailer wanted to reach women ages 25–65, including many first-time homebuyers, and needed a campaign that could build brand awareness while supporting conversions.

Wpromote created a highly targeted YouTube video campaign, layering demographic data with relevant in-market and interest audiences and coordinating the creative to evoke the feeling of a childhood dream home. The campaign drove immediate results, including a 40% YoY increase in brand search clicks, 29% YoY growth in brand search revenue, and 27% YoY growth in brand search profits, while also boosting Houston store foot traffic and helping High Fashion Home maintain revenue after the holiday season.

High Fashion Home