Case Study: BrickHouse Security achieves greater brand awareness and organic growth with Wpromote

Pop Cultural Content Marketing for Brickhouse Security

BrickHouse Security, an industry leader in home security and hidden cameras, wanted to create content marketing that could spark conversation around potentially controversial topics while staying relevant to its audience. Wpromote helped the company pursue a content-driven approach that would build brand awareness, drive immediate ROI, and support traffic growth through search and social media.

Wpromote developed a playful infographic campaign, “Warped Priorities in the Information Age,” using social listening research and “tweet-offs” that compared world news with celebrity gossip. The effort generated 15,000 engagement events, including 14,000 Facebook shares and 1,000 tweets, plus 100+ new organic inbound links, improved keyword rankings, and increased brand awareness through earned media.

BrickHouse Security