Case Study: DirectBuy achieves higher conversion and growth with Wpromote

Leveraging Digital to Drive Change for Directbuy

DirectBuy worked with Wpromote to sustain and grow lead flow for its franchise-driven business while reinventing its sales process and value proposition to stay relevant in 2014. The company also wanted to improve transparency, strengthen its online reputation, and boost SEO and social media engagement.

Wpromote implemented customer-journey tracking, multi-touch attribution, and updated creative across landing pages, emails, and content to better match customer expectations. As a result, DirectBuy saw a 33% increase in conversion rate on updated landing pages, an 11% increase in welcome-series email open rates, a 20% increase in keywords within six months, and a 24% decrease in non-brand PPC costs.

DirectBuy

Curt Hillard

CMO