Case Study: Johnny Was achieves higher email revenue and engagement with Wpromote

Johnny Was - Customer Case Study

Johnny Was wanted to boost email revenue, engagement, and segmentation by revamping its existing welcome series. Wpromote helped the brand replace a simple two-email program with a more personalized welcome journey, using incentives and tailored product recommendations to better engage new subscribers.

Wpromote implemented a six-email, multi-path welcome series with a 15% off offer, unique coupon codes, and dynamic segmentation based on subscriber clicks and behavior. The new approach drove major gains, including a 271% increase in revenue for the welcome series, a 212% increase in revenue per email for the first welcome email, and a 56% increase in clickthrough rate.

Johnny Was