Case Study: TPC Trainco achieves higher ROI and conversions with Wpromote

Implementing Integrated Search to Make TPC Trainco #1

TPC Trainco, a provider of industrial training and certification classes, needed a stronger online presence to reach its target audience through both paid and organic search. Wpromote stepped in in January 2013 to help optimize the site for users and SEO, improve visibility for new keywords and markets, and better align search efforts to increase ROI while lowering spend.

Wpromote implemented technical on-site fixes, improved title tags and meta descriptions, created off-site content like infographics, and optimized TPC Trainco’s AdWords campaigns by expanding keywords, testing ads, and adjusting bids. By integrating paid and organic search, Wpromote helped drive strong results, including a 28% increase in paid search ROI year over year, 9% growth in organic revenue, 45% more conversions, and 8% higher organic traffic quarter over quarter.

TPC Trainco