Case Study: Headcovers Unlimited achieves national growth and 500%+ shopping sales increase with Wpromote

Headcovers Unlimited - Customer Case Study

Headcovers Unlimited, led by Danielle and Keith Yates, grew from a small regional business built on a family mission to comfort cancer survivors into a national brand. But as the couple managed everything themselves, they struggled to keep up with digital marketing and feared losing market share, which is when they turned to Wpromote for help with Google Shopping.

Wpromote implemented a new campaign structure and optimized the product feed to make Headcovers’ shopping campaigns easier to manage and scale. The results were dramatic: sales in shopping increased by over 500%, revenue from shopping grew over 480% in under two years, and Google Shopping now drives more than 50% of Headcovers’ digital revenue, helping the company rank nationally and expand from regional to national reach.

Headcovers Unlimited

Danielle Yates

Headcovers Unlimited