Case Study: Google achieves trusted paid search expertise with Wpromote

Google - Customer Case Study

Wpromote worked to prove its Google expertise and build trust with major brands by requiring every new employee involved in paid search to earn Google AdWords certification. The agency wanted to become a Google AdWords Certified Partner and show customers that it could meet — and exceed — Google’s standards.

Wpromote implemented a policy requiring new hires to pass two Google AdWords exams within a week, helping teams ramp up quickly and validating their paid search skills. As a result, by 2015 every paid search employee at Wpromote was Google AdWords certified, the company earned a Google AdWords Certified Partners badge, and its credibility helped attract major clients including Toyota, Verizon, TOMS, and Zenni Optical.

Google

Michael Block

Chief Operating Officer