Case Study: Good360 achieves greater organic visibility and backlinks with Wpromote

Good360 Builds Online Audience Through Creative Scholarship Program

Good360, a nonprofit that connects companies with surplus goods to charities in need, needed to grow organic traffic, keyword rankings, and brand visibility on a limited budget. To support its email and organic marketing efforts, Good360 brought in Wpromote and used a scholarship program to strengthen its online presence and reach sustainability-minded students and influencers.

Wpromote launched a custom sustainability scholarship landing page, promoted the campaign to 350 colleges and scholarship directories, and encouraged social sharing through Instagram and hashtag use. The effort delivered strong results for Good360: the landing page earned 150 linking domains, including 60 EDU links, generated 13,000 unique visits, and received 772 scholarship applications, while boosting organic and social visibility and driving thousands of new site visitors.

Good360

Kristine McNerney

Director, Online Marketing & Merchandising