Case Study: Erin Condren achieves 25% lower new customer CPAs with Wpromote

From Unsegmented Audiences to High-Value Cohorts

Erin Condren, a brand already seeing strong results from its integrated digital marketing efforts, partnered with Wpromote to find new ways to grow. The challenge was to better understand customer lifetime value and identify high-value audiences, using Wpromote’s data science and marketing expertise to analyze about five years of customer data.

Wpromote helped Erin Condren build a monthly refreshed LTV model and use those insights to create lookalike prospecting campaigns, content strategy, and onsite video optimization aimed at top-value customer personas. The results included new-to-file customers acquired at 25% lower CPAs, customers predicted to spend 10x their CPA within 12 months, and a 34.5% quarter-over-quarter increase in organic traffic to evergreen content.

Erin Condren