Case Study: PAPYRUS achieves 100% local brand visibility with Wpromote

From Small-Time Stationery To Local Sensation

PAPYRUS, the stationery retailer, faced a major challenge in expanding from an exclusively brick-and-mortar business into the digital space while competing with online brands like Minted, Shutterfly, and Paperless Post. Working with Wpromote, PAPYRUS sought a multi-channel digital marketing strategy to boost local visibility and drive more in-store traffic through SEO and other digital channels.

Wpromote overhauled PAPYRUS’s local landing pages, created location-specific content for hundreds of stores, built a custom Find A Store tool, optimized Google My Business listings, and launched new blog and inspiration content alongside email, paid search, and social campaigns. The results included up to a 229% increase in local pack rankings, a 42% year-over-year rise in organic requests for directions, and more than 45,000 potential in-store customers reached.

PAPYRUS