Case Study: Zenni Optical achieves 1,000% revenue growth with Wpromote

From Practical to Preferred, Zenni Makes Everyday Eyewear a Reality

Zenni Optical, a fast-growing but still relatively unknown online prescription glasses brand, wanted to break out of being seen as the “place to buy $6.95 glasses” and scale toward its goal of becoming a billion-dollar company. With a very small in-house marketing team, Zenni partnered with Wpromote to strengthen its digital marketing and support broader brand growth.

Wpromote helped Zenni improve cross-channel tracking and attribution, expand its messaging to new audiences, and build a strong social presence, including a 1M+ Facebook following. The results were significant: Zenni’s revenue grew 1,000%, it began selling more than 15,000 pairs of glasses a day, and the brand shifted from competing on price to being recognized as a leading online eyewear choice.

Zenni Optical

Julia Zhen

Founder