Case Study: TeePublic achieves holiday revenue growth with Wpromote

Fashioning Facebook & Instagram Holiday Success for TeePublic

TeePublic, an online marketplace for artist-designed apparel, wanted to drive a major holiday push on Facebook and Instagram without increasing spend while maintaining a 3:1 ROAS and low-cost email acquisition. TeePublic turned to Wpromote and its social commerce expertise to improve holiday promotions and scale prospecting across both platforms.

Wpromote executed Instagram contests, sponsored ad campaigns, lead generation ads, A/B testing, and cross-section targeting to reach top-, mid-, and bottom-funnel audiences. The campaign lowered email acquisition costs to $2.93 per lead, grew TeePublic’s Instagram following by 20%, and delivered a 104% increase in revenue year over year, a 4.66 ROAS, and 2,530 conversions during the holiday season.

TeePublic

Adam Schwartz

Co-Founder