Case Study: Ferraro's Italian Restaurant & Wine Bar achieves higher traffic and event bookings with Wpromote

Driving Traffic and Event Bookings with Content Creation and Facebook Advertising

Ferraro’s Italian Restaurant & Wine Bar, a Las Vegas destination for traditional regional Italian cuisine, partnered with Wpromote to improve visibility and drive more event bookings. Their challenge was to rank for competitive search terms like “Italian Restaurant” and “Italian Fine Dining,” educate diners about Italian food and wine, and fully book wine events, tastings, dinners, and holiday reservations.

Wpromote implemented an integrated strategy using custom blog content, two educational infographics for winery tasting events, and Facebook advertising to promote the content and drive reservations. The campaign helped Ferraro’s achieve page 1 rankings in a highly competitive market, a 49% year-over-year increase in new website users, and 20K link clicks from Facebook ads, contributing to their highest yearly revenue in 2017.

Ferraro's Italian Restaurant & Wine Bar

Jason H.

Director of Marketing