Case Study: bkr achieves 7:1 Instagram ROAS with Wpromote

Diving into Instagram Ads with bkr

bkr, the cult-favorite glass and silicone water bottle brand, wanted to move beyond Facebook advertising and grow revenue through paid social by reaching its younger, highly engaged Instagram audience. bkr partnered with Wpromote to launch its first Instagram Advertising campaigns and to better convert fans, past customers, and new prospects.

Wpromote built full-funnel Instagram campaigns using learnings from Facebook, tailored messaging and creative for different audience segments, and added retargeting for non-converters and past customers. The result was a 7:1 ROAS in the first month from Instagram ads, a 216% year-over-year increase in revenue, and a 57% year-over-year increase in ROAS, all delivered through Wpromote.

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