Case Study: Dearfoams achieves greater social media reach and brand awareness with Wpromote

Crafting Fun & Fantastic Social Media for Dearfoams

Dearfoams, a comfort footwear brand, was struggling to communicate its strong brand identity across social channels and needed help reaching a younger demographic while boosting awareness. The company turned to Wpromote for social media expertise and support with its social presence, including campaign strategy and reputation management.

Wpromote unified Dearfoams’ branding and imagery across channels, added tailored content for YouTube, Twitter, and Facebook, and launched campaigns including weekly giveaways and quarterly contests. The effort drove major results: the Facebook campaign reached more than 138 million potential customers, Facebook fans increased 14.9%, Twitter followers rose 26.5%, and YouTube views grew 68%.

Dearfoams

Rachel Iannarino

Senior Brand Manager