Case Study: Warner Leisure Hotels boosts UK break bookings with WPR Agency's Annual Leave Lost campaign

Warner Leisure Hotels secures 72% backlink rate with WPR Agency

WPR Agency was engaged by Warner Leisure Hotels to address a challenge centered on encouraging Generation X in the UK to take holidays. The customer needed to promote British staycations and remind this hard-working demographic to use their annual leave, especially amid uncertainty around foreign travel.

To solve this, WPR Agency developed a PR campaign based on commissioned survey data that revealed millions of annual leave days were going unclaimed. The solution included launching a search for a 'Chief Relaxation Officer' to generate engagement. The campaign secured 18 national coverages, significantly exceeding its KPI, and achieved a 72% backlink rate to drive traffic to Warner's website.

Warner Leisure Hotels