Case Study: Warner Leisure Hotels achieves festive season brand awareness with WPR Agency

Warner Leisure Hotels earns 27 pieces of coverage with WPR Agency

WPR Agency was hired by Warner Leisure Hotels to address the challenge of making the hotel chain's festive breaks front of mind for Generation X. The specific goal was to illustrate why their hotels were the perfect place to unwind and to achieve coverage in key national titles consumed by that target audience.

To solve this, WPR Agency conducted a poll of 2,000 British citizens to uncover the most stressful aspects of the Christmas build-up. They positioned Warner's breaks as the perfect antidote to this stress. The campaign by WPR Agency was highly successful, generating 27 pieces of coverage with an audience reach of over 11 million. Crucially, 70% of the coverage featured the key 'perfect place to unwind' message.

Warner Leisure Hotels