Case Study: Triton raises awareness of water and energy savings with WPR Agency

Triton secures 11 national coverage pieces with WPR

The customer, Triton, an electric shower manufacturer, faced the challenge of demonstrating the sustainable credentials of its products as part of a wider company initiative. The vendor, WPR Agency, was tasked with raising awareness of the water and energy-saving benefits of these electric showers.

WPR Agency commissioned a survey on changed domestic habits during lockdown to create an attention-grabbing story. This was supported by an interactive online calculator on Triton's website to drive traffic. The solution secured 11 pieces of national coverage, an 18% backlink rate to Triton's landing page, and 531 earned social shares.

Triton