Case Study: Toy Retailers Association boosts DreamToys sales with WPR Agency

Toy Retailers Association drives 34% above-market sales uplift with WPR Agency

The Toy Retailers Association, representing major retailers like Smyths and The Entertainer, challenged WPR Agency to revitalize the annual DreamToys list launch. Their goal was to increase awareness of the featured toys, drive customer footfall into member stores, and ultimately boost Christmas sales.

WPR Agency developed a three-phase campaign involving a search for child toy testers, an immersive press and influencer event, and a nationwide in-store competition. The results were significant, generating 1,217 pieces of media coverage and a 166% average sales uplift for the toys on the list. Most impressively, WPR Agency's work helped the DreamToys products achieve a sales uplift that was 34% higher than the rest of the toy market for the same period.

Toy Retailers Association